breaking bourbon


Logo CREATION, WEBSITE design, photography, & graphic design



Breaking Bourbon wanted to stand out from the pack. Instead of going the usual template based route like many bourbon-focused websites, they wanted something custom made that captured the essences of bourbon. Aging in barrels is a big part of what bourbon is known for, so that provided the backbone of the website's entire design.  Organization was also key. The idea was if someone was in a liquor store trying to figure out what to buy, they could easily access Breaking Bourbon's reviews based on the criteria that was important to them. Strong design, simple navigation, and smart organization, (along with their great content) helped make Breaking Bourbon the success it is today





All content Copyright © 2016 Eric Hasman